Let's understand first what is "Traditional Marketing"
Now, How to overcome this problem?
Traditional Marketing refers to a kind of promotion, advertisement in which
companies used this method in the early period to market their
product. This Marketing includes
print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio,
etc.
So, What is the loopholes in doing this type of marketing?
That marketing plan might well address some of the drawbacks of
traditional marketing:
§ Print can
be difficult to measure – a considerable handicap if your marketing team is
pushing you to quantify the return on your marketing investment (ROI). Just
because people subscribe to a newspaper or magazine doesn't mean they actually
read it. Circulation should never be confused with actual readership, which has
always been vexing for publishers to quantify in meaningful terms.
§ Broadcast can
be expensive, if not out of the financial reach of many small business owners.
And since it is designed to reach “the masses,” it doesn't target consumers the
way many business owners believe is crucial to their success.
§ Direct
mail has historically produced a relatively low
response rate – generally between 2 and 5 percent. But these are usually
reliable and consistent numbers that can be bolstered by careful execution. For
example, be certain that you're working with an up-to-date mailing list,
emphasize benefits rather than features, highlight a compelling offer and
develop a recurring campaign in which consumers receive multiple direct mail
pieces from you. You will probably be disappointed if you expect a single
direct mail piece to be a “one-shot wonder.”
§ Telephone marketing
may be inexpensive, but just try getting even a small percentage of those cell
phone owners to answer a call from a number they don't recognise. And the
number of landlines has dropped commensurately with the growth of cell phones.
In fact, the AARP reports that in 2017, the “wireless only” rate for “those
ages 18 to 24 was 64.2 percent; for those 35 to 44 it was 63.9 percent; for
those 45 to 64 it was 47.1 percent; and for those 65 and older it was 23.9
percent.”
For Every problem there is a Solution. I came across a best solution for you and Its name is
"Digital Marketing"
