Why should i learn digital marketing

Why should you learn digital marketing?

After reading my previous post you might got a question in your mind 

                                                                      

Why should i learn a digital marketing? If you had not read my previous blog the Click here

Due to COVID-19 lacks of jobs already lost and this number could be increase if this situation continues like this.

Now there could be two possible actions you can do

(1) Get into the depression that you had lost your job

                        Or

(2) Get up and accept the challenge and learn the skills which are booming now a day.

Ofcorse you could select a second option.

Now let's check how learning a Digital marketing will help you to build up your career. 

There are several benefits of digital marketing. Some of them are as follows

1. Become an In-Demand Professional
    
    You might hare that there is a lot of gap in companies for digital, right? So, after the opening of the Lockdown millions of jobs will be coming which are not enough digital professionals to fill them.

This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression?

                                                                       

The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.

According to Recent surveys demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.

2. Benefit from More Career Choice

As digitization continues across industries, companies across the world from start-ups to establish corporate are seeking digital professionals with relevant experience.

Digital titans such as Google are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more main stream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chat bots.

                                                                     

With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

3. Get Paid More than Your Peers

We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.

A recent survey by The Creative Group projects a substantial increase for marketing professionals. For example, the median salary for a CMO in a corporate setting in the U.S. is expected to be $164,000.

What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.

This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.

Your digital skills are in demand further afield too. This inspiring video highlights the key skills American businesses are seeking and the salaries you can expect to earn.

4. Kick start Your Career Easily

In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kick start your own career before you even set foot in a workplace.

Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations. There are a whole host of online exams you can take to boost your CV and showcase your digital marketing knowledge.

                                                              

There have been plenty of examples of people who have been hired after showcasing their talent and abilities through social media. For example, Dublin based fashion illustrator, Holly Shortfall got noticed when she tweeted her illustrations to celebrities online. A number of glossy magazines and top fashion brands then approached her and commissioned her work.

5. Become an Agile & Versatile Professional

Due to high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.

So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to up skill or hone in order to make the switch.

In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.

That means that there are a plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.

6. Work with Different People Every Day

As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.

Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.

And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work. An added bonus to this is that you can manage and work with freelancers from any corner of the world who can bring a new dimension and perspective to your work.

Whatever your role, the sector guarantees a lack of boredom in your professional life!

7. Get to Be Creative (and Experiment)!

Not only is there plenty of opportunities for creative to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.

After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience and engaging audiences.

In addition, the speed or digital marketing lends itself to experimentation as companies want creative ways to capitalize on things that are working in the business as long as those that could perform better.

For example, imagine your blog gets a huge amount of traffic but the conversion rate is low? Or some markets are underperforming in Google Ads? Perhaps A/B testing would help to see what customers are doing on the blog.

Summary

Ultimately, there are huge opportunities for digital professionals across roles and industries.

As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.

Start your digital marketing career today with a Professional Diploma in Digital Marketing. Download a brochure today     

If you have any doubts feel free to 

For Regular updates 
                                               

Till then

#STAYHOME, # STAYSAFE

  

Getting started with digital marketing

What is digital marketing all about?

Before i had given you the information of about what is marketing, please click here to read the info about the Digital marketing

If you are wondering  what digital marketing is… it’s is advertising delivered through digital channels, such as social media, mobile applications, email, web applications, search engines, websites, or any kind of new digital channel.

or in another words you can say

“Digital marketing is any form of marketing products or services that involves electronic devices”.

That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.

Digital marketing can be done both online and offline.

And, both kinds matter for a well-rounded digital marketing strategy.

Benefits of Digital Marketing

1. Better Growth Options For Small business

The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.

2. Higher Conversion Rate

The businesses that are opting for digital marketing are able to measure conversation through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.


                                                          

3. Better ROI for your Investment

 

Before the digital marketing budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now, even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer engagement. Using web analytics helps the business owners know whether your website is providing optimal Return on investment.

4. Digital marketing is Cost-Effective

A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes that lie in your budget. If there is a budget constraint then you should always target your niche audiences.

5. Potential to Earn Higher Revenues

Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray. 

6. Computable Form of Marketing

It is very difficult to track record of success from traditional marketing but with the use of digital marketing tactics, every step of success is measurable. Digital Marketing works in real-time as it shows the success of each and every tactic that has been used. Through this, you may choose the best tactics that show the best results. After that, you can easily make changes in your campaigns to achieve greater success. 

These are some of the extensive benefits of the digital marketing.

Upcoming next why should you learn digital marketing?

If you have any Question feel free to comment.

For regular updates

What is Markting all about

Let's understand first what is  "Traditional  Marketing"

Traditional Marketing refers to a kind of promotion, advertisement in which companies used this method in the early period to market their product. This Marketing includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.

                                           

So, What is the loopholes in doing this type of marketing?

That marketing plan might well address some of the drawbacks of traditional marketing:

§  Print can be difficult to measure – a considerable handicap if your marketing team is pushing you to quantify the return on your marketing investment (ROI). Just because people subscribe to a newspaper or magazine doesn't mean they actually read it. Circulation should never be confused with actual readership, which has always been vexing for publishers to quantify in meaningful terms.

§  Broadcast can be expensive, if not out of the financial reach of many small business owners. And since it is designed to reach “the masses,” it doesn't target consumers the way many business owners believe is crucial to their success.

§  Direct mail has historically produced a relatively low response rate – generally between 2 and 5 percent. But these are usually reliable and consistent numbers that can be bolstered by careful execution. For example, be certain that you're working with an up-to-date mailing list, emphasize benefits rather than features, highlight a compelling offer and develop a recurring campaign in which consumers receive multiple direct mail pieces from you. You will probably be disappointed if you expect a single direct mail piece to be a “one-shot wonder.”

§  Telephone marketing may be inexpensive, but just try getting even a small percentage of those cell phone owners to answer a call from a number they don't recognise. And the number of landlines has dropped commensurately with the growth of cell phones. In fact, the AARP reports that in 2017, the “wireless only” rate for “those ages 18 to 24 was 64.2 percent; for those 35 to 44 it was 63.9 percent; for those 45 to 64 it was 47.1 percent; and for those 65 and older it was 23.9 percent.”

       Now, How to overcome this problem? 

       For Every problem there is a Solution. I came across a best solution for you and Its name is

                                                                                  "Digital Marketing"

     

     

    

BLOGS CREATION

                                               What do you mean by blog?
A blog is a frequently updated online personal diary.It is a place to express yourself to the world. A

 place were you share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on a regular basis.

                                                                                           By using blog you can share our website information and we can create some content. we will get a blog URL by sharing that URL you can increase the traffic of our blog. we can also put images and videos between our blogs to get attractions to incoming traffic.             
we can create pages also like home about us or contact us.

                                            procedure to create an "effective" blog

• visit any free blog making web site or visit www.blogger.com
• login with G-mail account
• click on create blog 
• give the title  of the blog (Title must be attractive)
• choose the adress
• select the theme 
• click on create a blog
• your blog is ready

                                              How to create content in the blogger

•  loggin to blogger
• click on new post
• Give the content title

• give the content description (description should be in detail with good information.
• “Picture speaks more then thousand words”
• To give a attractive look of your blog you must insert images / videos inside your blog
• click on publish 
• click on save 
• your post will be created.

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HOW TO EARN MONEY ON LINE

You can earn lot's of money online

•     If you have passion courage to learn new skills.

•     You can wait for some time  to see your first online income.

•     You have internet connection, laptop and some money to start your website.

There are many ways to earn online some of them are listed as below 
                                                             #1 AFFLIATE MARKETING
What is affiliate marketing all about?
Affiliate marketing is an online sales practice that lets a product owner increase the  sales by allowing others to target the same audience.Affiliates will earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.

The cost to the customer purchasing the product or service through an affiliate is the same as buying directly from the product owner.

While product owners make less money per sale because they must pay a percentage of the sale to the affiliate, they are also reaching potential customers they probably wouldn’t reach on their own.

Affiliates can earn commissions on a one-time purchase or membership programs.
HOW TO BECOME AFFILIATE MEMBER ?

Marketers becomes affiliates in a number of ways some of them are as follows:

1. Registering to become affiliate on retail or E-commerce sites. ABC, for example, has an affiliate program that lets marketers earn commissions on new ABC customers.
2. searching for existing customers to learn their favorite products or services and then contacting those companies to inquire about an affiliate program. For example, a small business marketing consultant might become an affiliate of an email list management and distribute the services.
3.  searching online for products that are relevant to the marketer’s site and will appeal to the targeted audience. Most of the companies that offer affiliate programs indicate  with an Affiliates or Partners link at the bottom of their site home page.

How dows affiliate marketing works?

After being accepted into an affiliate program, marketers will receive a unique URL which includes their affiliate ID. They share that unique URL with their subscribers, site visitors, and social networks via text links or ads. 

When someone clicks on that link, affiliate software records that click and any resulting product sales in the affiliate’s account. When commissions reach a pre-determined threfore, the affiliate is paid.

Why Use Affiliate Marketing?

An affiliate marketing program is by far one of the best advertising tools available, because it provide incentives for both the affiliate and the merchant. Affiliate marketing has grown greatly over the last couple of years because more and more webmasters are beginning to realize it is the most effective way to handle your online advertising. It is extremely flexible and provides various benefits that you won't get with any other ad program some of them are as follows:

Low Entry Price :- Building an affiliate program isn't going to break your budget starting out. Most online ads and marketing techniques have an attached starting cost, often one that is inaccessible to a startup that is looking to invest as much money as possible into providing a good website and a good product. With affiliate marketing, all you have to do is have your website up and purchase an affiliate solution; no other costs are incurred before your ads start paying off.

How u will earn money :-
                                                      An affiliate program allows you to easily avoid having a paid sales staff by placing the responsibility for sales on the shoulders of your affiliates. You'll save money that could otherwise help get your business going in other ways, and you won't pay if sales aren't coming in.

Only Pay when the ads work - Hands down the most important part of your affiliate marketing program, you will never pay for ads that don't bring you successful sales because your affiliates only make money when they deliver quality traffic.

Extra Traffic for free :- The ads your affiliates place on their sites are going to bring you traffic but only a portion of that traffic will result in sales so you get any additional page views for free, a bonus on top of the sales your affiliates are sending you.

Inbound links mean better page rank - Most search engines rate inbound links highly for page rank, so developing a network of advertisers linking to your site helps to increase your rank. And because your advertisers will likely be in the same field, the fact that their site is relevant will help to boost your rank even more.

You are in control :- Your affiliate program is entirely determined by you, allowing you to set commission rates, determine what gets your advertisers paid, and generally control every element of your advertising program. This is important for getting the most out of your ad program.

It just works - Your affiliate program has one final added benefit, once it is setup, you don't have to do anything but recruit new affiliates and wait for the sales to start coming in. The software will provide your banner, text, and other ads to affiliates, and it will automatically record successful sales. You can even have it compile the commissions into invoices. All you have to do is send your affiliates their payment and the system will keep running indefinitely.

Advice to affiliate marketers

Most importantly, FTC guidelines require that affiliates disclose when they’r using an affiliate link, whether it’s on a website or in an e-mail message, tweet, or social network status update.

Affiliates are most successful when the products they promote match the interests of their followers and subscribers. In addition, many successful affiliate marketers advise recommending and promoting only products that the affiliate is personally familiar with. That’s because familiarity with the product, program, or service helps build trust between the affiliate and end-user.

                                                                 #2 Become a Freelancer

If you are a good programmer or the  designer or talented marketer then you can find a lot of paid jobs. You just need to be patient, hard work , smart work and willing to learn more.
You need to have two skills to become a good freelancer. One is your core skill, and the second skill is marketing.


                             



 If you are not a good marketer, then seek help from an experienced marketer to make your profile. You have to have excellent communication skills to get clients.

I will make another blog of how to do a FREELANCING work in detail in another blog stay tuned!!!!!
                                                                  #3 Become a Consultant

You can sell your advice and knowledge to many people. You don’t have to be super expert in one domain to become a consultant or teacher, you just have to be better than your student or client.

I acquired content marketing skills by working with a lot of startups.

Anyone with a core competitive skill can become a consultant and find clients online. For example, if you are a legal or finance professional, then you can make your website, and start attracting clients online.

    You can either monitor your existing skills, or learn new skills that make money online.

                                                          #4. Earn Online Money from YouTube

You might not know that people are making millions from you tube.This is, not an easy task again, but anyone who can record & upload the videos on a any topic can become successful in reaching the more audience."The more the views the more the revenue"     
There are Two kinds of people can make successful YouTube channels, one who make funny & entertaining videos, second who can make highly helpful videos for a niche audience (like students, mothers, housewives, tech geeks).

i will make you in-depth guide on how to earn money from YouTube, where i will  share you step by step process of making YouTube channel, how to market & grow your channel, and which tools you may need to create & promote videos.

please share your valuable feedback in comment box

for regular updates stay tuned!!!!