Learn digital marketing: Getting started with digital marketing

What is digital marketing all about?

Before i had given you the information of about what is marketing, please click here to read the info about the Digital marketing

If you are wondering what digital marketing is… it’s is advertising delivered through digital channels, such as social media, mobile applications, email, web applications, search engines, websites, or any kind of new digital channel.

or in another words you can say

“Digital marketing is any form of marketing products or services that involves electronic devices”.

That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.

Digital marketing can be done both online and offline.

And, both kinds matter for a well-rounded digital marketing strategy.

Benefits of Digital Marketing

1. Better Growth Options For Small business

The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.

2. Higher Conversion Rate

The businesses that are opting for digital marketing are able to measure conversation through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.

3. Better ROI for your Investment

Before the digital marketing budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now, even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer engagement. Using web analytics helps the business owners know whether your website is providing optimal Return on investment.

4. Digital marketing is Cost-Effective

A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes that lie in your budget. If there is a budget constraint then you should always target your niche audiences.

5. Potential to Earn Higher Revenues

Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray.

6. Computable Form of Marketing

It is very difficult to track record of success from traditional marketing but with the use of digital marketing tactics, every step of success is measurable. Digital Marketing works in real-time as it shows the success of each and every tactic that has been used. Through this, you may choose the best tactics that show the best results. After that, you can easily make changes in your campaigns to achieve greater success.

These are some of the extensive benefits of the digital marketing.

Upcoming next why should you learn digital marketing?