Why should you
learn digital marketing?
After reading my
previous post you might got a question in your mind
Why should i learn a digital marketing? If you had not
read my previous blog the Click here
Due to COVID-19 lacks of jobs already lost and this
number could be increase if this situation continues like this.
Now there could be two possible actions you can do
(1) Get into the depression that you had lost your job
Or
(2) Get up and accept the challenge and learn the skills
which are booming now a day.
Ofcorse you could select a second option.
Now let's check how learning a Digital marketing will
help you to build up your career.
There are several benefits of digital marketing. Some
of them are as follows
You might hare that there is a lot of gap in companies for digital, right? So, after the opening of the Lockdown millions of jobs will be coming which are not enough digital professionals to fill them.
This provides those studying
digital marketing with a unique competitive advantage – you’re gearing yourself
up for a career where demand exceeds supply. Always a good move.
During the global recession,
recent graduates were plunged into a world of uncertainty, job scarcity and all
around terribleness. Wouldn’t it be nice to gain a fresh set of skills that
could future-proof your career, increase your job security and even enhance
career progression?
The most important thing for you
is that you need to take back control of your career and reestablish the
confidence you lost during the recession. Remember this: companies still want
valuable skills – you might just need to turn them digital.
According to Recent surveys demand
for digital marketing professionals outstrips supply with 44% of companies
wanting to hire more marketers. It’s time you took advantage.
2. Benefit from More Career Choice
As digitization
continues across industries, companies across the world from start-ups to establish
corporate are seeking digital professionals with relevant experience.
Digital titans such
as Google are always on the lookout for new talent particularly in the area of
emerging technologies as artificial intelligence becomes more main stream and
offers scalability. In terms of customer value using AI can help drive
personalization and response times to queries using technology such as chat
bots.
With such a wide
array of new opportunities available, digital marketers can afford to be picky
about the type of company they’d like to work for. We’d encourage you to take
advantage of this choice and think of what kind of business best suits your
career needs.
3. Get Paid More than Your Peers
We’ve already talked about how demand for digital marketing
professionals is exceeding supply. In traditional economics we all know what
happens next – the value of the product increases along with the price. When
you’re working in a fruitful industry with a large skills shortage you can
think of yourself like a commodity – and negotiate your salary accordingly.
A recent survey by The Creative
Group projects a substantial increase for marketing
professionals. For example, the median salary for a CMO in a corporate setting
in the U.S. is expected to be $164,000.
What’s interesting and
beneficial about the job market for digital professionals is that there is huge
competition for skilled talent regardless of industry.
This means that individuals
with the right skills can negotiate for great salaries but also land great
benefits and perhaps even bonuses depending on their role.
Your digital skills are in demand further afield too. This
inspiring video highlights the key skills American businesses are seeking and
the salaries you can expect to earn.
4. Kick start Your Career Easily
In more traditional
careers like advertising you’d have to wait for a coveted internship or
graduate placement to open up so you can gain experience and create your own
portfolio. The digital marketing world, however, provides a host of
opportunities for you to kick start your own career before you even set foot in
a workplace.
Want to stand out to
potential employers? Invest in building a powerful social media
presence, gain your own Twitter
followers, start your own blog and contribute to relevant online conversations.
There are a whole host of online exams you can take to boost your CV and
showcase your digital marketing knowledge.
There have been
plenty of examples of people who have been hired after showcasing their talent
and abilities through social media. For example, Dublin based fashion
illustrator, Holly Shortfall got noticed when she tweeted her illustrations to
celebrities online. A number of glossy magazines and top fashion brands then
approached her and commissioned her work.
5. Become an Agile & Versatile Professional
Due to high demand for digital
marketing skills and the fact you can apply this knowledge to any sector or
role makes this an agile career.
So, if you choose a career path or
specialization in this sector and decide to pivot later, you’ll probably only
need a little training to up skill or hone in order to make the switch.
In this sense, you can build on
existing skills while still learning new ones, but still stay in the same
field.
That means that there are a plenty
of choices and ongoing learning opportunities, where different skills fit
together in different ways.
6. Work with Different People Every Day
As it’s such a dynamic sector with a range of
disciplines, you’re likely to meet and work with individuals from different
backgrounds and different interests.
Whether it’s a new
client, a colleague with an interesting specialty, or finding fun ways to
engage and expand your audience, anyone with an interest in working with people will do
well in the social and business end of this career.
And if you’re a
little more on the introverted side, you can stay behind the scenes doing
writing or web work. An added bonus to this is that you can manage and work
with freelancers from any corner of the world who can bring a new dimension and
perspective to your work.
Whatever your role,
the sector guarantees a lack of boredom in your professional life!
7. Get to Be Creative (and Experiment)!
Not only is there
plenty of opportunities for creative to do their thing in writing, design and
even video and audio production, there’s also plenty of room for day-to-day
creativity in a general sense.
After all, in such a
dynamic environment there will always be new a need for new ways to think of
marketing products, solving problems, conducting A/B tests, improving customer
experience and engaging audiences.
In addition, the
speed or digital marketing lends itself to experimentation as companies want
creative ways to capitalize on things that are working in the business as long
as those that could perform better.
For example, imagine
your blog gets a huge amount of traffic but the conversion rate is low? Or some
markets are underperforming in Google Ads? Perhaps A/B testing would help to see what customers
are doing on the blog.
Summary
Ultimately, there are huge opportunities for digital professionals
across roles and industries.
As digitization continues at a
rapid pace, employers on a global scale are seeking out skilled employees that
can fill the skills gaps in their organizations and drive business objectives
such as leads, revenue, and brand awareness.
Future-proof your career with a
knowledge of digital marketing to enjoy a fast-paced and enjoyable career and
competitive salary.
Start your digital marketing
career today with a Professional Diploma in Digital Marketing. Download a
brochure today If you have any doubts feel free to
Till then
#STAYHOME, # STAYSAFE
